This looks like a very minimalist treatment for neck and shoulder pain, but easy to film! I would usually treat a neck & shoulder pain patient face down (unless it was their first treatment) so I could more easily access the points close to the affected area, as well as distal points on the channels that run through the area of pain. My patients also get Chinese massage (tui-na), cupping or gua-sha to invigorate blood flow and speed relaxation of the muscle fibers which are constricted and tight.
http://online.wsj.com/video/testing-acupuncture/C66816BC-2110-402B-B254-61668040B9D0.html